Sowing Growth

“Elsoms Seeds is a long established but progressive family business. With a turnover of circa £18m, we are the UK’s leading independent plant breeding company.  Our team of 100 people work with our suppliers and customers to build long term relationships and strive to supply the best seed varieties into the UK market.  Elsoms has three customer facing departments selling vegetable seed, agricultural seed and seed treatments, all underpinned by our own research programmes and those of our suppliers.

Fairstead worked with Elsoms on top level coaching for me, as company Chairman, our Managing and Finance Directors. Through using Fairstead and a ‘sponsor’ from within Elsoms Board we identified priority areas for our coaching programmes and addressed them in a series of seven one to one coaching sessions, with two feedback sessions with our sponsors to assess progress in the middle and at the end of the programme.

I found my seven coaching sessions with Malcolm enjoyable, stimulating and enlightening. Malcolm makes his broad knowledge of organisational psychology relevant and insightful whilst taking a friendly, supportive and light hearted approach, which fits well with my style of working.

Particularly valuable to me was applying psychology theory to understand my relationships with colleagues and then to develop coaching techniques to help me to help them to grow in their roles.”

Roger Keeling